BMW of North America has reported Q1 2025 sales results for the BMW and MINI brands in the U.S.
“We are pleased to report a strong result for Q1, and with that a great start to 2025,” said Sebastian Mackensen, President & CEO, BMW of North America. “BMW remains in a strong position in the U.S., where the majority of the vehicles we sell in this market are also assembled in this market. The strength of our production network will continue to support our business, just as our product portfolio continues to excite American customers. This, together with our excellent dealer network, will help us to capitalize on the momentum in the market.”
BMW Brand.
In the first quarter of 2025, BMW brand sales in the U.S. totaled 87,615 vehicles, a 3.7% increase from the 84,475 vehicles sold in the first quarter of 2024.
BMW Electric Vehicles.
In the first quarter of 2025, the company sold 13,538 battery electric vehicles, which represents a 26.4% increase from the 10,713 battery electric vehicles sold in the first quarter of 2024.
Table 1: BMW Battery Electric Vehicle Sales Q1 2025.
| Q1 2025 | Q1 2024 | % | TOT 2025 | TOT 2024 | % | |
| i4 | 7,125 | 4,537 | 57% | 7,125 | 4,537 | 57% |
| i5 | 1,899 | 2,239 | -15.2% | 1,899 | 2,239 | -15.2% |
| i7 | 888 | 991 | -10.4% | 888 | 991 | -10.4% |
| iX | 3,626 | 2,945 | 23.1% | 3,626 | 2,945 | 23.1% |
| TOTAL BEV | 13,538 | 10,713 | 26.4% | 13,538 | 10,713 | 26.4% |
MINI Brand.
MINI sales in the U.S. totaled 6,976 vehicles in the first quarter of 2025, an increase of 9.5% vs the 6,369 vehicles sold in the first quarter of 2024.
The full range of all-new MINI Countryman and Cooper models are now available at MINI dealers nationwide, which helped generate a positive result for the brand this quarter.
Table 2: New Vehicle Sales BMW of North America, LLC, Q1 2025.
The sales reported in these figures are of BMW passenger cars and light trucks, as well as MINI passenger cars. Consistent with auto industry practice in the U.S., BMW of North America follows the U.S. Auto Industry Sales Release Schedule issued annually by Motor Intelligence for purposes of reporting sales of BMW passenger cars and light trucks and MINI passenger cars. As a result, the sales of BMW passenger cars and light trucks and MINI passenger cars reflected in the Q1 2025 report occurred between January 3, 2025, and March 31, 2025.
Written by BMW.