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Tweeter Opens New Store in Greenville. Spartanburg Location Next on Schedule.


Tweeter, the nation's premier specialty consumer electronics retailer, opened its first location in Greenville, South Carolina, on Tuesday, August 28, at 525 Hayward Road off I-385.

The Greenville store will have 14 employees and will be managed by Scott Wise who brings his 14 years of experience from Tweeter's HiFi Buys chain in Atlanta. The new store is located next to Rooms-to-Go and is easily accessible from both I-385 and I-85.

Noah Herschman, vice president of marketing for Tweeter says, "Greenville is a growing area where many employees from the nearby Michelin and BMW headquarters are building new homes. New homes need home theater systems. Tweeter is poised to fulfil the needs of all its area customers, whether they are building a new home or updating their existing audio video needs."

Tweeter stores feature cutting-edge HDTV and large screen televisions. The company's product mix is comprised of a selection of quality home and car audio/video systems. Tweeter's highly trained sales staff specialize in today's hottest technology including flat screen plasma TVs, large screen digital televisions, DVD players, digital satellite systems, personal video recorders, surround sound systems and digital camcorders.

Tweeter in-home installation technicians can install audio and video in virtually every room. Tweeter installers are trained to work with builders, architects and interior designers to determine the perfect home theater system and layout. The company carries a complete line of in-wall and in-ceiling speakers that are designed to disappear into any room and conserve valuable floor space. These speakers can be mounted in standard walls, before or after the home is constructed or even outside by a deck or a pool. Tweeter can also link observation or home security cameras to any television in the house.

Tweeter plans to open its next store in the Upstate in Spartanburg. Tweeter also has plans to open a store in Columbia over the next twelve months.

Tweeter Home Entertainment Group, Inc. (NASDAQ: TWTR) was founded in 1972 by Chairman Sandy Bloomberg and is based in Canton, Massachusetts. Tweeter is a specialty retailer of mid- to high-end audio and video consumer electronics products. The company was named "Consumer Electronics Retailer of the Year" four out of the past five years by Audio-Video International, "1999 Retail Leader" by TWICE, and awarded Dealerscope's 1999 Dealer's Pride award. Tweeter's stock was trading for $26.00 per share effective August 29, 2001.

Tweeter Home Entertainment Group now operates 143 stores under the Tweeter, HiFi Buys, Sound Advice, Bang & Olufsen, Electronic Interiors, Showcase Home Entertainment and Great Indoor's Home Theater names in the New England, Texas, San Diego, Mid-Atlantic, Southeastern, Chicago and Phoenix markets respectively. The company employs more than 3,500 associates.

Further information on the Tweeter Home Entertainment Group can be found on the company's website at www.twtr.com. Customers can also shop online at www.tweeter.outpost.com. A joint venture with Cyberian Outpost, it is a vendor authorized site devoted to bringing you the best quality mid- to high-end audio and video equipment.



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