BMW Financial Services Announces New Membership Program Pilot in Nashville

Access by BMW is a flexible and convenient subscription program that lets you choose from a collection of vehicles – for any situation life brings your way.

The program, offered through BMW Financial Services, now offers customers in its Nashville-area pilot program greater choice with a new membership tier and enhancements to the two tiers that launched previously.

The new Icon tier, priced at $1,099 per month, allows customers to enjoy a diverse array of BMW vehicles, from core models like the BMW 3 Series to exciting new Sports Activity Vehicles like the BMW X2. The Icon tier includes all of the same great benefits as the other tiers, including unlimited swaps, vehicle maintenance, insurance, and BMW Roadside Assistance. Registration is now open with vehicle deliveries to begin in a few weeks.

The BMW M tier and Legend tier, both of which launched the Access by BMW program in April 2018, continue to evolve. BMW M tier members can now also request vehicles from the Legend and Icon tiers, while Legend tier members can now also request vehicles from the Icon tier.

Pricing for both the Legend tier and the BMW M tier has also been revised.

  • The BMW M tier, which includes the BMW M4 convertible, the all-new BMW M5, the BMW M6 convertible, and the BMW X6 M, is now priced at $2,699 (compared with $3,700 per month previously).
  • The Legend tier, which includes the BMW 4 Series, BMW 5 series, BMW X5, and BMW M2, is now priced at $1,399 per month (compared with $2,000 per month previously).
  • The new Icon tier includes the BMW 330i, plug-in hybrid BMW 330e, fully-electric BMW i3, all-new BMW X2, and BMW M240i convertible. It is priced at $1,099 per month.

Access by BMW is powered by Clutch Technologies. For more information, or to sign up, download the official Access by BMW app or visit www.AccessbyBMW.com.