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BMW Group in the U.S. (BMW and MINI combined) increased its February sales 13.7 percent selling 17,971 vehicles compared to the same month in 2009. Both the BMW and MINI brands improved performance with BMW reporting a sales increase of 16.3 percent to 15,100 units and MINI a 1.6 percent increase to 2,871 vehicles.
The X5 and the new X6, as well as the Z4 models, are manufactured exclusively at the Spartanburg County BMW plant for worldwide distribution.
BMW Sports Activity Vehicles Sales:
MINI Brand, MINI Automobiles Sales: “In a 2009, where our segment was down over 40 percent, we’re quite happy with MINI’s performance as it was the second best year since the launch of the brand in 2002, and market share increased significantly,” said Jim McDowell, Vice President MINI USA. “For 2010, our growth story should continue driven by three factors: an improving economy, adding dealerships in key markets of opportunity across the US, and building momentum for doubling the number of vehicles in the MINI range.”
Sales showed a good performance throughout the model line-up. Supported by strong X5 AdvancedDiesel sales – one out of three customers opted for a Diesel model – the X5 sold 3,513 vehicles, up 22.3 percent compared to December 2008. The BMW X6 was up 30.1 percent to 562 units. The 5 Series gained 5.8 percent vs. December 2008 just prior to the introduction of an all-new 5 Series in the second quarter of 2010. The all-new BMW 7 Series and Z4 Roadster also had significant increases compared to last December, partially due to model cycle updates and limited inventory a year ago. “The numbers show a good month for us, but more importantly is the fact we saw traffic, shopping and sales evenly distributed throughout December,” said Jim O’Donnell, President of BMW of North America, LLC. “We take this as a hopeful sign that there’s a bit more rational demand building up in the premium market rather than just shopping for month-end deals.”
BMW Certified Pre-Owned (CPO): The Spartanburg County BMW plant, where the X5 and X6 SUVs and Z4 roadster are manufactured exclusively for worldwide distribution, began recycling methane gas as an energy source at the Upstate BMW plant. The recycled methane gas, drawn from the Palmetto Landfill near greenville, supplies BMW with 25 percent of its energy needs. " Environmental Protection Agency (EPA) Administrator Christine Todd Whitman said, "This is a win-win for everyone. It avoids the need to burn methane. It yields significant amounts of clean energy. And, by avoiding 55,000 tons of carbon dioxide emissions each year, it results in cleaner, healthier air for everyone to breathe." Currently, employment at the greenville County plant totals approximately 4,600.
(Images provided by BMW USA.)
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